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Abstract

C & J Clark (Clarks) is a long-established family company, based in the UK but well known in the shoe industry around the world. By the late 1980s the company was in decline but has since been turned around with new strategic leadership. Both marketing and operational issues have been addressed.
Location:
UK
Industry:
Shoe manufacturing and retail
Other setting(s):
1990-2001
Teaching note
-
Reference no. 301-160-8
Subject category: Strategy and General Management
Authors: John L Thompson (University of Huddersfield)
Published in: 2001
Length: 8 pages
View full details

About

Abstract

C & J Clark (Clarks) is a long-established family company, based in the UK but well known in the shoe industry around the world. By the late 1980s the company was in decline but has since been turned around with new strategic leadership. Both marketing and operational issues have been addressed.

Settings

Location:
UK
Industry:
Shoe manufacturing and retail
Other setting(s):
1990-2001

Related

Teaching note
-
Reference no. 301-160-8
Subject category: Strategy and General Management
Authors: John L Thompson (University of Huddersfield)
Published in: 2001
Length: 8 pages
View full details