Product details

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Case
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Reference no. 301-160-1
Authors: John L Thompson (University of Huddersfield)
Published in: 2001
Length: 12 pages
Data source: Published sources

Abstract

C & J Clark (Clarks) is a long-established family company, based in the UK but well known in the shoe industry around the world. By the late 1980s the company was in decline but has since been turned around with new strategic leadership. Both marketing and operational issues have been addressed.
Location:
Other setting(s):
1990-2001

About

Abstract

C & J Clark (Clarks) is a long-established family company, based in the UK but well known in the shoe industry around the world. By the late 1980s the company was in decline but has since been turned around with new strategic leadership. Both marketing and operational issues have been addressed.

Settings

Location:
Other setting(s):
1990-2001

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