Subject category:
Strategy and General Management
Published in:
2001
Length: 19 pages
Data source: Field research
Abstract
This is the second of a three-case series (600-001-1, 301-177-1 and 307-343-1). The case examines strategic, operational, financial and political issues with regard to the transfer of the Land Rover assets from the BMW AG Company to Ford Motor Company. The case raises the issues facing the automobile industry executives, including: the need to consolidate manufacturing, the ability to leverage the equity of brands, the need to create a mass customisation strategy, when acquisitions occur how do you unravel the previous owners ''DNA'' and replace it with your own? The case also allows the financial, political and executive leadership considerations of the Rover Group divestiture by BMW to be explored.
Subject category:
Strategy and General Management
Published in:
2001
Length: 10 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
2007
Length: 19 pages
Data source: Field research
About
Abstract
This is the second of a three-case series (600-001-1, 301-177-1 and 307-343-1). The case examines strategic, operational, financial and political issues with regard to the transfer of the Land Rover assets from the BMW AG Company to Ford Motor Company. The case raises the issues facing the automobile industry executives, including: the need to consolidate manufacturing, the ability to leverage the equity of brands, the need to create a mass customisation strategy, when acquisitions occur how do you unravel the previous owners ''DNA'' and replace it with your own? The case also allows the financial, political and executive leadership considerations of the Rover Group divestiture by BMW to be explored.
Related
Subject category:
Strategy and General Management
Published in:
2001
Length: 10 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
2007
Length: 19 pages
Data source: Field research