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Abstract

Shortly after Sydney was declared as the site of the 2000 Summer Olympic Games, a public-private investment promotion partnership initiative, Investment 2000, was introduced to promote Australia as a business location in the Pacific Rim. The partnership, which included Westpac Banking corporation (Australia''s first bank and oldest public company), Telstra (Australia''s largest telecommunication carrier), Invest Australia (the Government''s national investment agency), and the Department of State and Regional Development of New South Wales, sought to position Australia as a place with strategic proximity to Asian markets, and to enhance its attractiveness as a foreign direct investment destination. This case is one in a set of cases that focus on specific Asian economies and on critical issues within those economies. It is designed to help students understand the forces influencing the multinationals'' strategies and investment patterns, and how a country needs to structure its policies and incentives to encourage specific goals.
Location:
Other setting(s):
1999

About

Abstract

Shortly after Sydney was declared as the site of the 2000 Summer Olympic Games, a public-private investment promotion partnership initiative, Investment 2000, was introduced to promote Australia as a business location in the Pacific Rim. The partnership, which included Westpac Banking corporation (Australia''s first bank and oldest public company), Telstra (Australia''s largest telecommunication carrier), Invest Australia (the Government''s national investment agency), and the Department of State and Regional Development of New South Wales, sought to position Australia as a place with strategic proximity to Asian markets, and to enhance its attractiveness as a foreign direct investment destination. This case is one in a set of cases that focus on specific Asian economies and on critical issues within those economies. It is designed to help students understand the forces influencing the multinationals'' strategies and investment patterns, and how a country needs to structure its policies and incentives to encourage specific goals.

Settings

Location:
Other setting(s):
1999

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