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Authors: Brian Kettell
Published by: Centre for Islamic Banking and Finance
Published in: 2001
Length: 20 pages
Data source: Generalised experience

Abstract

This is a three-part note designed to demonstrate how the Porter model can be applied to the valuation of technology/Internet companies. In part one, the basic Porter model is set out. In part two the way the Porter model can be applied to analysing the reaction of business to the existence of the Internet is demonstrated. Part three illustrates the role that brands play in the defensive reaction that companies have resorted to in the face of easier access, by potential competitors, that the creation of the Internet has resulted in.
Industry:
Other setting(s):
2000-2001

About

Abstract

This is a three-part note designed to demonstrate how the Porter model can be applied to the valuation of technology/Internet companies. In part one, the basic Porter model is set out. In part two the way the Porter model can be applied to analysing the reaction of business to the existence of the Internet is demonstrated. Part three illustrates the role that brands play in the defensive reaction that companies have resorted to in the face of easier access, by potential competitors, that the creation of the Internet has resulted in.

Settings

Industry:
Other setting(s):
2000-2001

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