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Case
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Reference no. 301-225-1
Published in: 2001
Length: 23 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This case describes the transformation of a traditional, long-established Dutch electronic and white goods wholesaler into an ultra-modern firm that uses technology and creativity to leverage maximum revenue-per-employee. In part Merison accomplishes this through further development of its traditional white goods expertise into an Internet- based industry support network. More significantly, it develops an expertise in non-food grocery (ie smaller appliances, tableware etc sold in grocery stores), sourcing and sales promotion which it hires out to Ahold, the leader in the Dutch grocery industry. This raises contentious issues concerning Merison''s pigmy-and-giant relationship with Ahold, and the potential risk it poses to one or both parties. The case also contains a treatment of Merison''s commitment to ''social responsibility'' programs (eg volunteer/charity work) and their viability for a privately- owned business. This case contains colour exhibits.
Location:
Industry:
Size:
30 employees
Other setting(s):
1990-1998

About

Abstract

This case describes the transformation of a traditional, long-established Dutch electronic and white goods wholesaler into an ultra-modern firm that uses technology and creativity to leverage maximum revenue-per-employee. In part Merison accomplishes this through further development of its traditional white goods expertise into an Internet- based industry support network. More significantly, it develops an expertise in non-food grocery (ie smaller appliances, tableware etc sold in grocery stores), sourcing and sales promotion which it hires out to Ahold, the leader in the Dutch grocery industry. This raises contentious issues concerning Merison''s pigmy-and-giant relationship with Ahold, and the potential risk it poses to one or both parties. The case also contains a treatment of Merison''s commitment to ''social responsibility'' programs (eg volunteer/charity work) and their viability for a privately- owned business. This case contains colour exhibits.

Settings

Location:
Industry:
Size:
30 employees
Other setting(s):
1990-1998

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