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Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2001

Abstract

This case follows on from the case ''Tradelink Electronic Commerce Ltd: Implementation Strategy'' (599-007-1). While the first case, set in 1998, is concerned with implementation of an electronic trade system in Hong Kong, this second case, set in spring of 2001, is about Tradelink''s strategy for extending its electronic trade network to neighbouring countries. The focus is on the building of alliance strategy, identifying the value added that can be generated through integration of cross-country trade networks and the transition from a quasi-government organisation to one that is market-driven. With the expiry of the franchise at the end of 2003, Tradelink had to address three concerns: How can Tradelink maintain customer loyalty? How can it ensure continued growth and maintain its leadership in shaping e-commerce developments in Hong Kong and beyond? What is the appropriateness and value of having a Pan-Asia e-Commerce Alliance? In 2001, Tradelink had a user base of over 53,000 companies.
Location:
Other setting(s):
2001

About

Abstract

This case follows on from the case ''Tradelink Electronic Commerce Ltd: Implementation Strategy'' (599-007-1). While the first case, set in 1998, is concerned with implementation of an electronic trade system in Hong Kong, this second case, set in spring of 2001, is about Tradelink''s strategy for extending its electronic trade network to neighbouring countries. The focus is on the building of alliance strategy, identifying the value added that can be generated through integration of cross-country trade networks and the transition from a quasi-government organisation to one that is market-driven. With the expiry of the franchise at the end of 2003, Tradelink had to address three concerns: How can Tradelink maintain customer loyalty? How can it ensure continued growth and maintain its leadership in shaping e-commerce developments in Hong Kong and beyond? What is the appropriateness and value of having a Pan-Asia e-Commerce Alliance? In 2001, Tradelink had a user base of over 53,000 companies.

Settings

Location:
Other setting(s):
2001

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