Product details

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Abstract

Electronic Communications Ltd (''ECL'') had decided to make China its second home and to seek common prosperity with Chinese people. The company knew that there were major gains to be made, but there were also risks and challenges. One of these was the management of cultural differences. An essential question facing the management was whether they should adapt ECL''s management practice to the Chinese culture, or whether they should instead implement ECL''s global management policies in China. Teaching purpose: A study of how to manage cultural differences and establish a strong organisational culture in a socialist economy.
Location:
Other setting(s):
2000

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Abstract

Electronic Communications Ltd (''ECL'') had decided to make China its second home and to seek common prosperity with Chinese people. The company knew that there were major gains to be made, but there were also risks and challenges. One of these was the management of cultural differences. An essential question facing the management was whether they should adapt ECL''s management practice to the Chinese culture, or whether they should instead implement ECL''s global management policies in China. Teaching purpose: A study of how to manage cultural differences and establish a strong organisational culture in a socialist economy.

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Location:
Other setting(s):
2000

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