More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 501-002-1
Subject category: Marketing
Authors: Eric Viardot (SKEMA Business School)
Published in: 2001
Length: 26 pages
Data source: Field research
Topics: B2B; High technology; Positioning; Market analysis; Customer analysis; Marketing mix
Share a link: https://casecent.re/p/22048
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

A leader in Automation Control System, Schneider Electric has developed a new Industrial Automation System. The case study focuses on how to position this new offer to customers and prospects.
Location:
Worldwide
Industry:
Automation, electricity
Size:
Large
Other setting(s):
1999
Teaching note
-
Reference no. 501-002-8
Subject category: Marketing
Authors: Eric Viardot (SKEMA Business School)
Published in: 2001
Length: 8 pages
View full details

About

Abstract

A leader in Automation Control System, Schneider Electric has developed a new Industrial Automation System. The case study focuses on how to position this new offer to customers and prospects.

Settings

Location:
Worldwide
Industry:
Automation, electricity
Size:
Large
Other setting(s):
1999

Related

Teaching note
-
Reference no. 501-002-8
Subject category: Marketing
Authors: Eric Viardot (SKEMA Business School)
Published in: 2001
Length: 8 pages
View full details