Subject category:
Marketing
Published in:
2001
Length: 21 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
This is the first of a two-case series (501-009-1 and 501-068-1). In tracking the evolution of a small Danish insurer into a leading and premium priced international provider of health insurance, the IHI case demonstrates several key issues in the growth - strategic as well as geographic - of a service firm. In particular, it illustrates what a service oriented company does in a modern economy to be able to command a premium in a mature, price-sensitive sector, as well as the key factors necessary for successful globalization. It also poses some important future growth questions and options. This case contains colour exhibits. A video ''501-009-3'' is available to accompany the case series.
Subject category:
Marketing
Published in:
2001
Length: 12 pages
Data source: Field research
Subject category:
Marketing
Published in:
2001
Length: 16 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Marketing
Published in:
2001
Length: 16 minutes
Data source: Field research
Notes: File size 1.42GB. Click for more information.
About
Abstract
This is the first of a two-case series (501-009-1 and 501-068-1). In tracking the evolution of a small Danish insurer into a leading and premium priced international provider of health insurance, the IHI case demonstrates several key issues in the growth - strategic as well as geographic - of a service firm. In particular, it illustrates what a service oriented company does in a modern economy to be able to command a premium in a mature, price-sensitive sector, as well as the key factors necessary for successful globalization. It also poses some important future growth questions and options. This case contains colour exhibits. A video ''501-009-3'' is available to accompany the case series.
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Subject category:
Marketing
Published in:
2001
Length: 12 pages
Data source: Field research
Subject category:
Marketing
Published in:
2001
Length: 16 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Marketing
Published in:
2001
Length: 16 minutes
Data source: Field research
Notes: File size 1.42GB. Click for more information.