Subject category:
Marketing
Published in:
2001
Length: 16 minutes
Data source: Field research
Notes: File size 1.42GB. Click for more information.
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Abstract
This supporting video is to accompany the case series. The video shows an interview between Professor Sandra Vandermerwe and Per Bay Jorgenson, the CEO of the company on implementation of customer focused strategy. This is followed by the new corporate video which gives a feel for the new IHI and ends with the new corporate song which IHI has especially done to launch the new programme internally and externally.
Subject category:
Marketing
Published in:
2001
Length: 12 pages
Data source: Field research
Subject category:
Marketing
Published in:
2001
Length: 21 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Marketing
Published in:
2001
Length: 16 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
About
Abstract
This supporting video is to accompany the case series. The video shows an interview between Professor Sandra Vandermerwe and Per Bay Jorgenson, the CEO of the company on implementation of customer focused strategy. This is followed by the new corporate video which gives a feel for the new IHI and ends with the new corporate song which IHI has especially done to launch the new programme internally and externally.
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Related
Subject category:
Marketing
Published in:
2001
Length: 12 pages
Data source: Field research
Subject category:
Marketing
Published in:
2001
Length: 21 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Marketing
Published in:
2001
Length: 16 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.