Subject category:
Marketing
Published in:
2001
Length: 4 pages
Data source: Published sources
Share a link:
https://casecent.re/p/22066
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
It is popularly perceived that privatisation of an organisation leads to an improvement in its performance. However, this may not be true if marketing strategy is ineffective. This case study seeks to examine the marketing strategy of a privatised company in Brunei- an emerging economy in South-East Asia. The case study is based on responses from 2,225 users and 1,250 non-users of DSTCom''s services in all the four districts of Brunei. We believe this survey represents the largest one undertaken to date in terms of the comprehensiveness of information sought. In fact the enormous amount of information received reveals some very interesting currents.
About
Abstract
It is popularly perceived that privatisation of an organisation leads to an improvement in its performance. However, this may not be true if marketing strategy is ineffective. This case study seeks to examine the marketing strategy of a privatised company in Brunei- an emerging economy in South-East Asia. The case study is based on responses from 2,225 users and 1,250 non-users of DSTCom''s services in all the four districts of Brunei. We believe this survey represents the largest one undertaken to date in terms of the comprehensiveness of information sought. In fact the enormous amount of information received reveals some very interesting currents.