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Compact case
Subject category: Marketing
Authors: S Aziz Anwar (University of Sharjah); M Naim Chaker (University of Sharjah)
Published in: 2001
Length: 4 pages
Data source: Published sources

Abstract

It is popularly perceived that privatisation of an organisation leads to an improvement in its performance. However, this may not be true if marketing strategy is ineffective. This case study seeks to examine the marketing strategy of a privatised company in Brunei- an emerging economy in South-East Asia. The case study is based on responses from 2,225 users and 1,250 non-users of DSTCom''s services in all the four districts of Brunei. We believe this survey represents the largest one undertaken to date in terms of the comprehensiveness of information sought. In fact the enormous amount of information received reveals some very interesting currents.
Location:
Industry:
Size:
Large
Other setting(s):
2001

About

Abstract

It is popularly perceived that privatisation of an organisation leads to an improvement in its performance. However, this may not be true if marketing strategy is ineffective. This case study seeks to examine the marketing strategy of a privatised company in Brunei- an emerging economy in South-East Asia. The case study is based on responses from 2,225 users and 1,250 non-users of DSTCom''s services in all the four districts of Brunei. We believe this survey represents the largest one undertaken to date in terms of the comprehensiveness of information sought. In fact the enormous amount of information received reveals some very interesting currents.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2001

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