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Subject category: Marketing
Authors: S Aziz Anwar (University of Sharjah); M Naim Chaker (University of Sharjah)
Published in: 2001
Length: 7 pages
Data source: Published sources

Abstract

Thai Airways has been making unfailing efforts to attain commanding heights of success in a competitive business environment by carving out a niche for itself. This case study focuses on its strategies in interaction with the environment. It is hoped, a case study such as this would be of interest to decision-makers and students of business and management. Thai Airways International had a modest beginning. But, over the years it has grown into one of the popular airlines in Asia. . Its growth has been outward as well as upward, developing support industries such as Cargo, Catering, Maintenance, Refuelling and several other dimensions. The airline has more than 20,000 employees. The manifestation of their efforts has been the creation of a major corporation that has enjoyed 31 fruitful years, a remarkable achievement in an industry that appears to be volatile quite often.
Location:
Industry:
Size:
Large
Other setting(s):
2001

About

Abstract

Thai Airways has been making unfailing efforts to attain commanding heights of success in a competitive business environment by carving out a niche for itself. This case study focuses on its strategies in interaction with the environment. It is hoped, a case study such as this would be of interest to decision-makers and students of business and management. Thai Airways International had a modest beginning. But, over the years it has grown into one of the popular airlines in Asia. . Its growth has been outward as well as upward, developing support industries such as Cargo, Catering, Maintenance, Refuelling and several other dimensions. The airline has more than 20,000 employees. The manifestation of their efforts has been the creation of a major corporation that has enjoyed 31 fruitful years, a remarkable achievement in an industry that appears to be volatile quite often.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2001

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