Product details

This is the first of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of Bethlehem Steel Corporation, the second largest fully integrated steel company in the US, as it develops electronic technology to connect industry players worldwide. The case describes MetalSite, an industry Internet community, and OneBuild, an on-line industry marketplace, and provides a brief overview of early company history. Case material is from public information sources. The case series is suitable for graduate MBA and executive level courses in e-commerce, industrial marketing, B2B (business to business), new economy, business transformation, and e-business.