More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supplement
-
Reference no. 501-027-4
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); Martha Lanning (Babson College); W Caleb McCann (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
Share a link: https://casecent.re/p/22070
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This supplement is to accompany the case series ''B2B to EB2B Transformation (A) to (D)'' (501-027-1 to 501-030-1). It presents case-based examples of ten critical factors introduced as directives for successful transformation. The supplement may be used as a teaching note for instructors to help students conceptualise the case session, or be distributed for students to read.
Location:
USA
Industry:
Various
Other setting(s):
2000
Case
-
Reference no. 501-027-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); Business transformation; e-Business
View full details
Case
-
Reference no. 501-028-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-029-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-030-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details

About

Abstract

This supplement is to accompany the case series ''B2B to EB2B Transformation (A) to (D)'' (501-027-1 to 501-030-1). It presents case-based examples of ten critical factors introduced as directives for successful transformation. The supplement may be used as a teaching note for instructors to help students conceptualise the case session, or be distributed for students to read.

Settings

Location:
USA
Industry:
Various
Other setting(s):
2000

Related

Case
-
Reference no. 501-027-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); Business transformation; e-Business
View full details
Case
-
Reference no. 501-028-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-029-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-030-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet (Babson College); W Caleb McCann (Babson College); Martha Lanning (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details