Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 501-029-1
Subject category: Marketing
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources

Abstract

This is the third of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of Enron Corporation. It describes the impact of deregulation on the energy industry and Enron''s moves to create commodity marketing networks on-line, specifically the launch of EnronOnline, a global Internet-based transaction system. Discussion includes financial and risk management tools, bandwidth trading, and deals with the entertainment industry.
Location:
Industry:
Size:
USD40 billion revenues
Other setting(s):
2000

About

Abstract

This is the third of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of Enron Corporation. It describes the impact of deregulation on the energy industry and Enron''s moves to create commodity marketing networks on-line, specifically the launch of EnronOnline, a global Internet-based transaction system. Discussion includes financial and risk management tools, bandwidth trading, and deals with the entertainment industry.

Settings

Location:
Industry:
Size:
USD40 billion revenues
Other setting(s):
2000

Related