Subject category:
Marketing
Published by:
Babson College
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Share a link:
https://casecent.re/p/22073
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Abstract
This is the fourth of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of General Electric Company. It describes how Chief Executive Officer, Jack Welch captured urgency through a company-wide exercise called Destroy Your Business. The case looks at initiatives by the Plastics Unit and the Medical Systems Unit including website launch, systems integration, wizards, on-line auctions, and on-line customer service programs.
About
Abstract
This is the fourth of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of General Electric Company. It describes how Chief Executive Officer, Jack Welch captured urgency through a company-wide exercise called Destroy Your Business. The case looks at initiatives by the Plastics Unit and the Medical Systems Unit including website launch, systems integration, wizards, on-line auctions, and on-line customer service programs.