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Case
-
Reference no. 501-030-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
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Abstract

This is the fourth of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of General Electric Company. It describes how Chief Executive Officer, Jack Welch captured urgency through a company-wide exercise called Destroy Your Business. The case looks at initiatives by the Plastics Unit and the Medical Systems Unit including website launch, systems integration, wizards, on-line auctions, and on-line customer service programs.
Location:
USA
Industry:
Industrial products
Size:
USD111 billion sales
Other setting(s):
2000
Case
-
Reference no. 501-027-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); Business transformation; e-Business
View full details
Case
-
Reference no. 501-028-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-029-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Supplement
-
Reference no. 501-027-4
Subject category: Marketing
Authors: Jean-Pierre Jeannet; Martha Lanning; W Caleb McCann
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details

About

Abstract

This is the fourth of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of General Electric Company. It describes how Chief Executive Officer, Jack Welch captured urgency through a company-wide exercise called Destroy Your Business. The case looks at initiatives by the Plastics Unit and the Medical Systems Unit including website launch, systems integration, wizards, on-line auctions, and on-line customer service programs.

Settings

Location:
USA
Industry:
Industrial products
Size:
USD111 billion sales
Other setting(s):
2000

Related

Case
-
Reference no. 501-027-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); Business transformation; e-Business
View full details
Case
-
Reference no. 501-028-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Case
-
Reference no. 501-029-1
Subject category: Marketing
Authors: Jean-Pierre Jeannet; W Caleb McCann; Martha Lanning
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details
Supplement
-
Reference no. 501-027-4
Subject category: Marketing
Authors: Jean-Pierre Jeannet; Martha Lanning; W Caleb McCann
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources
Topics: e-Commerce; Industrial marketing; Business-to-business (B2B); New economy; Business transformation; e-Business
View full details