Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Subject category: Marketing
Published by: Babson College
Originally published in: 2001
Version: 21 March 2001
Length: 6 pages
Data source: Published sources

Abstract

This is the fourth of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of General Electric Company. It describes how Chief Executive Officer, Jack Welch captured urgency through a company-wide exercise called Destroy Your Business. The case looks at initiatives by the Plastics Unit and the Medical Systems Unit including website launch, systems integration, wizards, on-line auctions, and on-line customer service programs.
Location:
Size:
USD111 billion sales
Other setting(s):
2000

About

Abstract

This is the fourth of a four-case series (501-027-1 to 501-030-1). This case examines the e-business strategy of General Electric Company. It describes how Chief Executive Officer, Jack Welch captured urgency through a company-wide exercise called Destroy Your Business. The case looks at initiatives by the Plastics Unit and the Medical Systems Unit including website launch, systems integration, wizards, on-line auctions, and on-line customer service programs.

Settings

Location:
Size:
USD111 billion sales
Other setting(s):
2000

Related