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Compact case
Case
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Reference no. 501-032-1
Subject category: Marketing
Product 22075 (501-032-1) has no authors
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 5 pages
Data source: Published sources

Abstract

In June 1995, the person responsible for the Greenpeace Finland forest campaign was trying to decide how to deal with the negative publicity Greenpeace was receiving in the Finnish media concerning forest issues. Greenpeace Finland had 12,000 supporting members, but it aimed to increase and stabilise its membership to become financially independent. A few hundred members participated in its activities occasionally and around 50 members participated regularly on a weekly basis. Some 20 members participated in Greenpeace's environmental campaigns. Greenpeace's income in 1994 was FIM 2.5 million and its expenditures FIM 2.3 million. After 1997 it was gradually expected to contribute up to 40 per cent of its income to Greenpeace International. However, the acquisition of donations and even new members was connected with financial activities and its cost was substantial. Students learn to analyse the field of NPOs, and think of the opportunities and constraints affecting the area. The relationship of the mother organisation and its Finnish daughter must be considered as well. A background note 'Notes on NPO Organisations (B)' is available to accompany this case.
Location:
Other setting(s):
1995-1997

About

Abstract

In June 1995, the person responsible for the Greenpeace Finland forest campaign was trying to decide how to deal with the negative publicity Greenpeace was receiving in the Finnish media concerning forest issues. Greenpeace Finland had 12,000 supporting members, but it aimed to increase and stabilise its membership to become financially independent. A few hundred members participated in its activities occasionally and around 50 members participated regularly on a weekly basis. Some 20 members participated in Greenpeace's environmental campaigns. Greenpeace's income in 1994 was FIM 2.5 million and its expenditures FIM 2.3 million. After 1997 it was gradually expected to contribute up to 40 per cent of its income to Greenpeace International. However, the acquisition of donations and even new members was connected with financial activities and its cost was substantial. Students learn to analyse the field of NPOs, and think of the opportunities and constraints affecting the area. The relationship of the mother organisation and its Finnish daughter must be considered as well. A background note 'Notes on NPO Organisations (B)' is available to accompany this case.

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Location:
Other setting(s):
1995-1997

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