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Background note
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Reference no. 501-032-5
Subject category: Marketing
Authors: T Gronow
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 8 pages
Data source: Published sources

Abstract

This background note is to accompany the case 'Greenpeace Finland (A)'. This paper analyses non-profit organisations (NPO's). The research aims to find out when and where different goals and values, especially the ideological and financial goals and values, of a media- oriented non-profit organisation are in conflict.
Location:
Other setting(s):
1995-1997

About

Abstract

This background note is to accompany the case 'Greenpeace Finland (A)'. This paper analyses non-profit organisations (NPO's). The research aims to find out when and where different goals and values, especially the ideological and financial goals and values, of a media- oriented non-profit organisation are in conflict.

Settings

Location:
Other setting(s):
1995-1997

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