Subject category:
Marketing
Published by:
Aalto University School of Economics (formerly HSE)
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https://casecent.re/p/22079
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Abstract
Horhammer, a major auction house in Helsinki, was recovering from the sharp decline in sales after the late 1980s art boom was over. Customers were gradually regaining their trust in art markets and sales were growing. However, in February 1995, Director Paul Horhammer had a major problem. It had become more and more difficult to find good quality art works to sell at major auctions as well as acquiring good customers to bid at auctions. The case is aiming at creating a discussion around the issues of how to acquire good quality products for auctions and how to apply marketing tools towards supplier markets.
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Abstract
Horhammer, a major auction house in Helsinki, was recovering from the sharp decline in sales after the late 1980s art boom was over. Customers were gradually regaining their trust in art markets and sales were growing. However, in February 1995, Director Paul Horhammer had a major problem. It had become more and more difficult to find good quality art works to sell at major auctions as well as acquiring good customers to bid at auctions. The case is aiming at creating a discussion around the issues of how to acquire good quality products for auctions and how to apply marketing tools towards supplier markets.