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Subject category: Marketing
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 10 pages
Data source: Field research

Abstract

In 1997, in the aftermath of the war in the Former Yugoslavia, an emergency appeal comes to the International Federation of the Red Cross and Red Crescent Movement regarding badly needed supplies in the states within the war area. The International Federation contacts the Finnish Red Cross, which subsequently promises to deliver one million pairs of shoes for children, women and men. A shoe collection is organised in Finland, leaving the Finnish Red Cross with 600,000 pairs of shoes to be shipped to areas in need. The dilemma presented is whether to organise a new collection, buy the shoes elsewhere, or stick with the lower number of shoes, and the implications of each alternative to this non-profit organisation.
Industry:
Other setting(s):
1997

About

Abstract

In 1997, in the aftermath of the war in the Former Yugoslavia, an emergency appeal comes to the International Federation of the Red Cross and Red Crescent Movement regarding badly needed supplies in the states within the war area. The International Federation contacts the Finnish Red Cross, which subsequently promises to deliver one million pairs of shoes for children, women and men. A shoe collection is organised in Finland, leaving the Finnish Red Cross with 600,000 pairs of shoes to be shipped to areas in need. The dilemma presented is whether to organise a new collection, buy the shoes elsewhere, or stick with the lower number of shoes, and the implications of each alternative to this non-profit organisation.

Settings

Industry:
Other setting(s):
1997

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