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Case
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Reference no. 501-048-1
Subject category: Marketing
Authors: Monica Perry (California State University)
Published in: 2001
Length: 8 pages
Data source: Field research
Topics: Consumer packaged goods; Distribution strategy; International expansion; International entry; Marketing channels
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Abstract

This case is most appropriate for undergraduate students in the latter part of an introductory marketing course; the early part of an international marketing, marketing channels, or marketing strategy course. This case was sponsored by the Indiana University CIBER Case Collection.
Location:
South Africa
Industry:
Consumer packaged goods
Other setting(s):
1999
Teaching note
-
Reference no. 501-048-8
Subject category: Marketing
Authors: Monica Perry (California State University)
Published in: 2001
Length: 3 pages
Data source: Field research
View full details

About

Abstract

This case is most appropriate for undergraduate students in the latter part of an introductory marketing course; the early part of an international marketing, marketing channels, or marketing strategy course. This case was sponsored by the Indiana University CIBER Case Collection.

Settings

Location:
South Africa
Industry:
Consumer packaged goods
Other setting(s):
1999

Related

Teaching note
-
Reference no. 501-048-8
Subject category: Marketing
Authors: Monica Perry (California State University)
Published in: 2001
Length: 3 pages
Data source: Field research
View full details