Subject category:
Strategy and General Management
Published in:
1999
Length: 20 minutes
Data source: Field research
Notes: File size 1.51GB. Click for more information.
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Abstract
This supporting video is to accompany the case. Michael O'Leary, Chief Executive of Ryanair addresses postgraduate business students and engages in a question-and-answer session with them. He discusses the strategy of Ryanair, its competitors in the European airline industry, and his own management style and philosophy. The launch of Ryanair's website for e-business is described along with the strategic and commercial implications of this development.
Subject category:
Strategy and General Management
Published in:
1999
Length: 30 pages
Data source: Published sources
About
Abstract
This supporting video is to accompany the case. Michael O'Leary, Chief Executive of Ryanair addresses postgraduate business students and engages in a question-and-answer session with them. He discusses the strategy of Ryanair, its competitors in the European airline industry, and his own management style and philosophy. The launch of Ryanair's website for e-business is described along with the strategic and commercial implications of this development.
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Subject category:
Strategy and General Management
Published in:
1999
Length: 30 pages
Data source: Published sources