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Supporting video
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Reference no. 601-031-3
Published by: London Business School
Published in: 2001
Notes: File size 5.7GB. Click for more information.

Abstract

This supporting video is to accompany the case. PY Gerbeau's first reaction to what he found when he arrived to take over as chief executive of the Millennium Dome in London was whether he should take the next Eurostar train to Paris. The press described his task as 'mission impossible'. This case study focuses on whether an organisation in operational, organisational, marketing and political crisis can be transformed. The case describes what he found on arrival and challenges the students to develop plans for both short-term and longer-term actions needed to manage the changes and effect a transformation.
Location:
Industry:
Other setting(s):
2000

About

Abstract

This supporting video is to accompany the case. PY Gerbeau's first reaction to what he found when he arrived to take over as chief executive of the Millennium Dome in London was whether he should take the next Eurostar train to Paris. The press described his task as 'mission impossible'. This case study focuses on whether an organisation in operational, organisational, marketing and political crisis can be transformed. The case describes what he found on arrival and challenges the students to develop plans for both short-term and longer-term actions needed to manage the changes and effect a transformation.

Settings

Location:
Industry:
Other setting(s):
2000

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