Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Authors: Andre Morkel (The University of Western Australia); Sathya Ganganahalli (The University of Western Australia); M Mei Tan (The University of Western Australia)
Published in: 2001
Length: 21 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This case is about entrepreneurial attributes exhibited by an Australian entrepreneur from Nannup, a small southwest country town in the timber belt of Western Australia. The growth of Arbortech, the company founded by entrepreneur Kevin Inkster, demanded greater formalisation of management and marketing. So, issues as to how an entrepreneur balances these with innovation, intellectual property and business development and ''finding better ways'' to capitalise on technology are approached here. The case describes the process of raising seed funds, developing a network of business angels and mentors, barriers encountered in the early stages of marketing, winning prestigious Australian awards and facing the imitators who are breaching the product patent rights. This is a rich case providing an overview of the entrepreneurial activities typically encountered by an entrepreneur during the start-up of a business venture. The case is well suited to engage the students in a class discussion about the entrepreneurial and psychological attributes (need for achievement, locus of control, propensity to take risk and the need for independence). This case contains colour exhibits.
Location:
Industry:
Size:
SME (small to medium-sized enterprise)
Other setting(s):
1987-1997

About

Abstract

This case is about entrepreneurial attributes exhibited by an Australian entrepreneur from Nannup, a small southwest country town in the timber belt of Western Australia. The growth of Arbortech, the company founded by entrepreneur Kevin Inkster, demanded greater formalisation of management and marketing. So, issues as to how an entrepreneur balances these with innovation, intellectual property and business development and ''finding better ways'' to capitalise on technology are approached here. The case describes the process of raising seed funds, developing a network of business angels and mentors, barriers encountered in the early stages of marketing, winning prestigious Australian awards and facing the imitators who are breaching the product patent rights. This is a rich case providing an overview of the entrepreneurial activities typically encountered by an entrepreneur during the start-up of a business venture. The case is well suited to engage the students in a class discussion about the entrepreneurial and psychological attributes (need for achievement, locus of control, propensity to take risk and the need for independence). This case contains colour exhibits.

Settings

Location:
Industry:
Size:
SME (small to medium-sized enterprise)
Other setting(s):
1987-1997

Related