Subject category:
Production and Operations Management
Published by:
London Business School
Length: 26 pages
Data source: Published sources
Share a link:
https://casecent.re/p/22172
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Central to the case are the Clicks and Mortar choices facing companies. The case describes how one medium sized mortgage bank has created a radical new strategy for competing in a crowded and competitive market. It describes the development of an innovative retail banking service - ''Open Plan'' - that will be delivered through multiple channels. Central to the case is how the use of multiple channels and the redesign of the product create a new and powerful business model. The case enables the student to compare the model developed by the Woolwich bank with Internet- only banking and other models. The case also focuses on the managerial processes behind service innovation and addresses the issues of implementation. There is an abridged version available (601-021-1).
About
Abstract
Central to the case are the Clicks and Mortar choices facing companies. The case describes how one medium sized mortgage bank has created a radical new strategy for competing in a crowded and competitive market. It describes the development of an innovative retail banking service - ''Open Plan'' - that will be delivered through multiple channels. Central to the case is how the use of multiple channels and the redesign of the product create a new and powerful business model. The case enables the student to compare the model developed by the Woolwich bank with Internet- only banking and other models. The case also focuses on the managerial processes behind service innovation and addresses the issues of implementation. There is an abridged version available (601-021-1).