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Prize winner
Published by: Graduate School of Business, The University of Cape Town
Originally published in: 2000
Version: January 2001

Abstract

This case analyses the growth of Amazon.com from 1994 to 1999. It provides an ideal case on emerging e-commerce strategies and strategic thinking because of its first mover development and prominence, its accelerated growth and its recent and rapid emergence as a significant e-commerce player. Amazon.com''s development is significant because of its strategic approach in a still emerging industry, its dominance over more traditional retailers, as well as its explosive growth in new products, services and new geographical areas. The case also provides an example within the e-commerce environment.
Location:
Industry:
Size:
13 million customer accounts
Other setting(s):
1994-1999

About

Abstract

This case analyses the growth of Amazon.com from 1994 to 1999. It provides an ideal case on emerging e-commerce strategies and strategic thinking because of its first mover development and prominence, its accelerated growth and its recent and rapid emergence as a significant e-commerce player. Amazon.com''s development is significant because of its strategic approach in a still emerging industry, its dominance over more traditional retailers, as well as its explosive growth in new products, services and new geographical areas. The case also provides an example within the e-commerce environment.

Settings

Location:
Industry:
Size:
13 million customer accounts
Other setting(s):
1994-1999

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