Subject category:
Strategy and General Management
Published by:
Babson College
Length: 27 pages
Data source: Field research
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Abstract
This is the fourth of a four-case series (396-130-1 to 396-131-1 and 300-017-1 to 300-018-1). In 1998, Sulzer Metco of Switzerland was the largest supplier of equipment and materials in the thermal spray industry. Facing competition from European and North American rivals, Sulzer Metco management was considering a viable strategy for the coming years that would accommodate new industry developments, global economic change, evolution of the European Union, and instability in Asian markets. The case examines how strategy formulation addressed issues such as depth of business focus, product range, alternative services, and relevant geographic emphasis.
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Abstract
This is the fourth of a four-case series (396-130-1 to 396-131-1 and 300-017-1 to 300-018-1). In 1998, Sulzer Metco of Switzerland was the largest supplier of equipment and materials in the thermal spray industry. Facing competition from European and North American rivals, Sulzer Metco management was considering a viable strategy for the coming years that would accommodate new industry developments, global economic change, evolution of the European Union, and instability in Asian markets. The case examines how strategy formulation addressed issues such as depth of business focus, product range, alternative services, and relevant geographic emphasis.