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Case
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Reference no. 300-021-1
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2000
Length: 28 pages
Data source: Field research

Abstract

One of the first companies to practice the highly-touted business-to-consumer internet business model, Dell entered the PC market with a force and shook up the industry with its revolutionary, customer-oriented streamlined distribution style. On-line PC sales for Dell was a natural progression to its existing strategy; Dell realised this synergy early and was the first market entry. The case tracks Dell's evolving business and industry and highlights its entry strategy for China.
Location:
Other setting(s):
1998

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Abstract

One of the first companies to practice the highly-touted business-to-consumer internet business model, Dell entered the PC market with a force and shook up the industry with its revolutionary, customer-oriented streamlined distribution style. On-line PC sales for Dell was a natural progression to its existing strategy; Dell realised this synergy early and was the first market entry. The case tracks Dell's evolving business and industry and highlights its entry strategy for China.

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Location:
Other setting(s):
1998

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