Subject category:
Strategy and General Management
Published by:
Babson College
Version: 20 January 2000
Length: 52 pages
Data source: Published sources
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Abstract
This is a detailed industry note on the pharmaceutical industry through early 1997. It provides the opportunity to analyse key success factors of major players including strategy, mergers, and acquisitions. It covers the overall industry environment with in-depth discussion of global regulatory issues. The note describes the process of bringing new pharmaceutical products to market from research and development to patent protection and details the major therapeutic categories. It also examines the driving forces in the industry such as globalisation, development of new technology and consolidation.
About
Abstract
This is a detailed industry note on the pharmaceutical industry through early 1997. It provides the opportunity to analyse key success factors of major players including strategy, mergers, and acquisitions. It covers the overall industry environment with in-depth discussion of global regulatory issues. The note describes the process of bringing new pharmaceutical products to market from research and development to patent protection and details the major therapeutic categories. It also examines the driving forces in the industry such as globalisation, development of new technology and consolidation.