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Published by: Graduate School of Business, The University of Cape Town
Published in: 2000

Abstract

This case describes a very recent turnaround. It discusses the symptoms and causes of decline and takes the students through the different stages of a turnaround. The case provides a backdrop to the resources industry and shows how sensitive the industry is to small fluctuations in demand and supply. It analyses the sequence and timing of the steps the new CEO and his management team had taken in 1999 to re-position the company.
Location:
Industry:
Size:
USD19,229 million
Other setting(s):
1995-1999

About

Abstract

This case describes a very recent turnaround. It discusses the symptoms and causes of decline and takes the students through the different stages of a turnaround. The case provides a backdrop to the resources industry and shows how sensitive the industry is to small fluctuations in demand and supply. It analyses the sequence and timing of the steps the new CEO and his management team had taken in 1999 to re-position the company.

Settings

Location:
Industry:
Size:
USD19,229 million
Other setting(s):
1995-1999

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