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Authors: Harald Hungenberg (University of Erlangen-Nuremberg); Wilhelm Althammer (HHL gGmbH); Torsten Wulf (University of Erlangen-Nuremberg); Claudia Loehnig (HHL gGmbH); Martin Plischka (HHL gGmbH); Ralph Dietrich (HHL gGmbH)
Published in: 2000
Length: 19 pages
Data source: Field research

Abstract

This is the second of a two-case series (300-037-1 and 300-038-1). This case describes the development of Sachsenring Automobiltechnik AG, the successor of Sachsenring Automobilwerke GmbH between 1993 and 1997. The successful turnaround of the company is highlighted. The company''s strategy, its management style and the high motivation of its workforce are identified as the key success factors during the turnaround. The teaching objective is to show how a successful adaptation of companies in former socialist countries can be achieved.
Location:
Industry:
Size:
330 employees, DEM280 million turnover
Other setting(s):
1993-1997

About

Abstract

This is the second of a two-case series (300-037-1 and 300-038-1). This case describes the development of Sachsenring Automobiltechnik AG, the successor of Sachsenring Automobilwerke GmbH between 1993 and 1997. The successful turnaround of the company is highlighted. The company''s strategy, its management style and the high motivation of its workforce are identified as the key success factors during the turnaround. The teaching objective is to show how a successful adaptation of companies in former socialist countries can be achieved.

Settings

Location:
Industry:
Size:
330 employees, DEM280 million turnover
Other setting(s):
1993-1997

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