Levi's 'Personal Pair(TM)' Jeans (A)

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. BAB020

Subject category: Strategy and General Management

Authors: Lawrence P. Carr (Babson College); William C. Lawler (Babson College); John Shank (Babson College)

Published by: Babson College

Originally published in: 1997

Version: 12.98

Length: 6 pages

Data source: Generalised experience

Topics: Asset management; Clothing; Management accounting; Process analysis; Strategy implementation

Share a link: https://casecent.re/p/22223

| No reviews for this item

View our pricing guide or login to see prices.

Abstract

This is part of a case series. As Levi-Strauss implemented its custom-fitted jeans offering, the traditional value chain for clothing manufacturing and retailing was transformed. This case allows students to explore the subtleties of this transformation and the management implications.

Location:

United States

Industry:

Clothing

Other setting(s):

1998