Levi's 'Personal Pair(TM)' Jeans (B)

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Compact case

Case

Reference no. BAB021

Subject category: Strategy and General Management

Authors: Lawrence P. Carr (Babson College); William C. Lawler (Babson College); John K. Shank (Dartmouth College)

Published by: Babson College

Originally published in: 1997

Version: 12.98

Length: 3 pages

Data source: Generalised experience

Topics: Asset management; Clothing; Management accounting; Process analysis; Strategy implementation

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Abstract

This is part of a case series. As Levi-Strauss implemented its custom-fitted jeans offering, the traditional value chain for clothing manufacturing and retailing was transformed. This case allows students to explore the subtleties of this transformation and the management implications.

Location:

United States

Industry:

Clothing

Other setting(s):

1998