Subject category:
Strategy and General Management
Published by:
London Business School
Length: 15 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
Amazon.com is probably the most talked about example of business to consumer e-commerce. This case study describes the evolution of Amazon.com from the initial business idea in 1994 to an e-tailer with more than 10 million customers. The central question in the case is concerned with actual and potential sources of value creation given that Amazon.com reached a stock market valuation of over $30 billion in 1999. Also to be discovered in the case are emerging and new rules for doing business electronically and insights on leadership and management in an e-business. This case contains colour exhibits.
About
Abstract
Amazon.com is probably the most talked about example of business to consumer e-commerce. This case study describes the evolution of Amazon.com from the initial business idea in 1994 to an e-tailer with more than 10 million customers. The central question in the case is concerned with actual and potential sources of value creation given that Amazon.com reached a stock market valuation of over $30 billion in 1999. Also to be discovered in the case are emerging and new rules for doing business electronically and insights on leadership and management in an e-business. This case contains colour exhibits.