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Case
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Reference no. 300-044-1
Published by: London Business School
Published in: 2000
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Amazon.com is probably the most talked about example of business to consumer e-commerce. This case study describes the evolution of Amazon.com from the initial business idea in 1994 to an e-tailer with more than 10 million customers. The central question in the case is concerned with actual and potential sources of value creation given that Amazon.com reached a stock market valuation of over $30 billion in 1999. Also to be discovered in the case are emerging and new rules for doing business electronically and insights on leadership and management in an e-business. This case contains colour exhibits.
Location:
Industry:
Size:
500 employees
Other setting(s):
1995-1999

About

Abstract

Amazon.com is probably the most talked about example of business to consumer e-commerce. This case study describes the evolution of Amazon.com from the initial business idea in 1994 to an e-tailer with more than 10 million customers. The central question in the case is concerned with actual and potential sources of value creation given that Amazon.com reached a stock market valuation of over $30 billion in 1999. Also to be discovered in the case are emerging and new rules for doing business electronically and insights on leadership and management in an e-business. This case contains colour exhibits.

Settings

Location:
Industry:
Size:
500 employees
Other setting(s):
1995-1999

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