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Abstract

This case study explores business administration using the example of a merger between two German banks. In particular, it deals with strategic management and mergers, including aspects of human resources management, organisation and corporate communication. After discussing the case study the students will have explored the main reasons behind the merger of HYPO-BANK and Vereinsbank. They will also have an insight into the key success measurements in the banking industry and see how it is affected by globalisation. Although the case can be taught in two hours, it can be expanded easily.
Location:
Industry:
Size:
45,000 employees
Other setting(s):
1997

About

Abstract

This case study explores business administration using the example of a merger between two German banks. In particular, it deals with strategic management and mergers, including aspects of human resources management, organisation and corporate communication. After discussing the case study the students will have explored the main reasons behind the merger of HYPO-BANK and Vereinsbank. They will also have an insight into the key success measurements in the banking industry and see how it is affected by globalisation. Although the case can be taught in two hours, it can be expanded easily.

Settings

Location:
Industry:
Size:
45,000 employees
Other setting(s):
1997

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