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Case
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Reference no. 300-046-1
Authors: Samuel Rabino (Northeastern University)
Published in: 2000
Length: 22 pages
Data source: Field research

Abstract

This is the first of a two-case series (300-046-1 and 300-047-1). Right before NAFTA negotiations have been finally concluded, Corning of upstate New York and Vitro, a huge Mexican glass manufacturer, have negotiated a joint venture agreement. The negotiations included topics such as cross-distribution, manufacturing, brand equity, and the development of joint defensive and offensive strategies in anticipation of the creation of NAFTA. This case was sponsored by the Indiana University CIBER Case Collection.
Location:
Industry:
Size:
Large
Other setting(s):
1990s

About

Abstract

This is the first of a two-case series (300-046-1 and 300-047-1). Right before NAFTA negotiations have been finally concluded, Corning of upstate New York and Vitro, a huge Mexican glass manufacturer, have negotiated a joint venture agreement. The negotiations included topics such as cross-distribution, manufacturing, brand equity, and the development of joint defensive and offensive strategies in anticipation of the creation of NAFTA. This case was sponsored by the Indiana University CIBER Case Collection.

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Location:
Industry:
Size:
Large
Other setting(s):
1990s

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