Subject category:
Strategy and General Management
Published by:
Babson College
Version: 24 Jun 1999
Length: 22 pages
Data source: Field research
Share a link:
https://casecent.re/p/22235
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
When Allied Domecq purchased Casa Pedro Domecq, the intent was to absorb the new division into the company. But the Mexican subsidiary had different ideas: to operate as an independent unit, but reap the benefits of being something larger. The conflict between various intentions, cultures and management approaches, helps define the nature and timing of this alliance. The teaching purpose is to introduce management and cross- cultural planning, particularly set in a marketing and planning context. There is a Spanish translation available 'BAB004E'.
Spanish language
Subject category:
Strategy and General Management
Published by:
Babson College
Version: 15 December 1999
Length: 24 pages
Data source: Field research
About
Abstract
When Allied Domecq purchased Casa Pedro Domecq, the intent was to absorb the new division into the company. But the Mexican subsidiary had different ideas: to operate as an independent unit, but reap the benefits of being something larger. The conflict between various intentions, cultures and management approaches, helps define the nature and timing of this alliance. The teaching purpose is to introduce management and cross- cultural planning, particularly set in a marketing and planning context. There is a Spanish translation available 'BAB004E'.
Settings
Related
Subject category:
Strategy and General Management
Published by:
Babson College
Version: 15 December 1999
Length: 24 pages
Data source: Field research