Subject category:
Strategy and General Management
Published by:
Lagos Business School
Length: 19 pages
Data source: Field research
Share a link:
https://casecent.re/p/22236
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Abstract
Tantalizers is a leading company in the emerging fast food industry in Nigeria. The first outlet at Festac was started to keep Bose (Folu''s wife) busy. By exploiting her previous work experience, Bose turned the venture into a business. Encouraged by this early success, the Ayeni opened a second outlet in the heart of the Lagos Island and within a year they were setting the stage for the opening of a third outlet in Ikeja, the major industrial area of Lagos. Thus, the Ayeni''s family started on their path to Tantalizers'' growth. As they transition from the entrepreneurial to the growth stage, the Ayeni experience the challenges associated with the management of growth and the need to define the measures they should take to ensure that they grow at the right pace into the right size. The case is useful to illustrate principles of entrepreneurship, starting new business ventures and managing growth. It is particularly relevant when senior executives in these programmes are entrepreneurs, owners of family businesses or company owners, and are well suited to discuss the transition from the entrepreneurial stage to a professionally managed venture.
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Abstract
Tantalizers is a leading company in the emerging fast food industry in Nigeria. The first outlet at Festac was started to keep Bose (Folu''s wife) busy. By exploiting her previous work experience, Bose turned the venture into a business. Encouraged by this early success, the Ayeni opened a second outlet in the heart of the Lagos Island and within a year they were setting the stage for the opening of a third outlet in Ikeja, the major industrial area of Lagos. Thus, the Ayeni''s family started on their path to Tantalizers'' growth. As they transition from the entrepreneurial to the growth stage, the Ayeni experience the challenges associated with the management of growth and the need to define the measures they should take to ensure that they grow at the right pace into the right size. The case is useful to illustrate principles of entrepreneurship, starting new business ventures and managing growth. It is particularly relevant when senior executives in these programmes are entrepreneurs, owners of family businesses or company owners, and are well suited to discuss the transition from the entrepreneurial stage to a professionally managed venture.