Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 20 pages
Data source: Field research
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Abstract
The South China Morning Post (SCMP) established PostNet, an electronic publishing division, in 1996 to experiment with the on-line medium. In mid-1999, the Board of Directors of the SCMP observed the meteoric rise of the internet and the accompanying e-commerce opportunities. They resolved to seriously develop the on-line business and to re-position the SCMP from a print-based publisher to a premier on-line content provider. PostNet was renamed SCMP.com. The case may be used to illustrate the issues encountered by a bricks-and-mortar company when it transforms into an e-commerce company.
Location:
Other setting(s):
1999
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Version: 08/11/2000
Length: 9 pages
About
Abstract
The South China Morning Post (SCMP) established PostNet, an electronic publishing division, in 1996 to experiment with the on-line medium. In mid-1999, the Board of Directors of the SCMP observed the meteoric rise of the internet and the accompanying e-commerce opportunities. They resolved to seriously develop the on-line business and to re-position the SCMP from a print-based publisher to a premier on-line content provider. PostNet was renamed SCMP.com. The case may be used to illustrate the issues encountered by a bricks-and-mortar company when it transforms into an e-commerce company.
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Location:
Other setting(s):
1999
Related
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Version: 08/11/2000
Length: 9 pages