Product details

Jimmy Lai launched adM@rt, a home-delivery shopping service in June 1999. The concept, a virtual shopping store on a website that allowed customers to browse through competitively priced merchandise on offer, select goods and complete transactions on-line, was a first in Asia. Orders could be placed by phone, fax or through one of the retail outlets and adM@rt promised to deliver merchandise to the customer's doorstop. Lai's vision was to build a virtual shopping mall, rent out virtual store space to niche marketers, and deliver their goods and its own within a few hours of receiving an order. adM@rt experienced several start-up and mobilisation glitches as the business was new. Its business leveraged the Internet's growing consumer network, combining it with an order fulfilment and logistics infrastructure.