Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Authors: Mauro F. Guillen (University of Pennsylvania); Adrian E. Tschoegl (University of Pennsylvania)
Published in: 2000
Length: 24 pages
Data source: Published sources

Abstract

This case focuses on the expansion of the largest Spanish banks - Santander, BBV, and BCH - throughout Latin America during the last ten years. It presents quantitative and qualitative information regarding the motives behind the banks'' international expansion, their choice of markets and entry modes, the structure of their operations, and the specific strategies that they followed in order to attract customers. The case is aimed at familiarising students with the basic forces driving and shaping international expansion. It also serves to help students understand the opportunities and risks inherent in emerging markets. The case offers unique information to discuss rapid internationalisation in an industry that is changing very fast.
Location:
Industry:
Size:
Large
Other setting(s):
Mid 1990 to present

About

Abstract

This case focuses on the expansion of the largest Spanish banks - Santander, BBV, and BCH - throughout Latin America during the last ten years. It presents quantitative and qualitative information regarding the motives behind the banks'' international expansion, their choice of markets and entry modes, the structure of their operations, and the specific strategies that they followed in order to attract customers. The case is aimed at familiarising students with the basic forces driving and shaping international expansion. It also serves to help students understand the opportunities and risks inherent in emerging markets. The case offers unique information to discuss rapid internationalisation in an industry that is changing very fast.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
Mid 1990 to present

Related