Subject category:
Strategy and General Management
Published in:
2000
Length: 32 pages
Data source: Published sources
Abstract
This case is topical in that it documents the process leading to the failure of a dot.com. It provides a background to Boo.com''s founders and the origin of the idea and business model. The case chronicles the initial stages of the company''s start-up to its launch as a dot.com. This includes the securing of venture capital and technology issues related to the launch of the site. Finally, it chronicles the period from the company''s launch, to the time the backers withdraw additional funding, its liquidation and subsequent re-launch under new owners.
About
Abstract
This case is topical in that it documents the process leading to the failure of a dot.com. It provides a background to Boo.com''s founders and the origin of the idea and business model. The case chronicles the initial stages of the company''s start-up to its launch as a dot.com. This includes the securing of venture capital and technology issues related to the launch of the site. Finally, it chronicles the period from the company''s launch, to the time the backers withdraw additional funding, its liquidation and subsequent re-launch under new owners.
Settings
Related