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Case
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Reference no. 300-170-1
Authors: Torsten Wulf (University of Erlangen-Nuremberg); Harald Hungenberg (University of Erlangen-Nuremberg)
Published in: 2000
Length: 22 pages
Data source: Published sources

Abstract

This is the second of a two-case series (300-166-1 and 300-170-1). This case describes the development of the Jenoptik GmbH, successor of the once famous collective combine ''VEB Carl Zeiss Jena'', between 1991 and 1999. Three phases of the adaptation process of Jenoptik until the initial public offering in 1998 are identified, and the measures that the company took to achieve its successful turnaround are highlighted. Teaching purpose is to show how a successful adaptation of a collective combine from a former socialist country can be achieved.
Location:
Industry:
Size:
27,000 employees

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Abstract

This is the second of a two-case series (300-166-1 and 300-170-1). This case describes the development of the Jenoptik GmbH, successor of the once famous collective combine ''VEB Carl Zeiss Jena'', between 1991 and 1999. Three phases of the adaptation process of Jenoptik until the initial public offering in 1998 are identified, and the measures that the company took to achieve its successful turnaround are highlighted. Teaching purpose is to show how a successful adaptation of a collective combine from a former socialist country can be achieved.

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Location:
Industry:
Size:
27,000 employees

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