Subject category:
Marketing
Published by:
Babson College
Version: 9 September 1999
Length: 26 pages
Data source: Field research
Topics:
Broadcasting industry; Competition; Communications industry; Competitive strategy; Corporate strategy; Entertainment industry; Market positioning; Marketing management; Marketing planning; Marketing strategy; Strategic market planning; Service industry; Strategic planning; Strategy implementation
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Abstract
WFNX, a small radio station, is growing and making waves. Larger competitors have counter-attacked and cut into WFNX's audience. How to respond? Which option to choose? The teaching purpose is to illustrate competitive warfare in a dynamic marketplace, ie, the radio.
Subject category:
Marketing
Published by:
Babson College
Version: 6 SEP 1999
Length: 25 pages
Data source: Field research
About
Abstract
WFNX, a small radio station, is growing and making waves. Larger competitors have counter-attacked and cut into WFNX's audience. How to respond? Which option to choose? The teaching purpose is to illustrate competitive warfare in a dynamic marketplace, ie, the radio.
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Subject category:
Marketing
Published by:
Babson College
Version: 6 SEP 1999
Length: 25 pages
Data source: Field research