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Case
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Reference no. 500-020-1
Subject category: Marketing
Authors: Mohan Lal Agrawal (XLRI Xavier School of Management); Per Vagn Freytag (University of Southern Denmark)
Published in: 2000
Length: 15 pages
Data source: Field research

Abstract

The case is about the corporate care division of the ISS Danmark, a subsidiary of the ISS Group of companies. Until recently, the ISS Group of companies in Denmark prided in projecting itself as the largest cleaning company in the world, even though it had business interests in hospital services, airport services and food and hygiene sectors. The Group is currently engaged in transforming itself to reduce dependence on its traditional business of general cleaning and cleaning related service, to become a knowledge-powered service enterprise, and finally, to achieve a minimum 15% growth in turnover per annum by the year 2002. The major strategy of the group is to form close to 200 specialist companies dedicated to supply specialised services outsourced to them. The case profiles this transformation of the group, spotlights on the ISS Danmark and finally presents two innovative service concepts that the ISS Danmark could offer to the corporate sector if outsourced. These service concepts aim to enhance its range as a supplier of outsourced corporate ''care'' services. The case is targeted at the final year students in full time MBA programme in marketing business and policy and services marketing. It may be more useful to the executive MBA or the short term training programmes for the practising manager also in Europe and in Denmark.
Location:
Industry:
Size:
Large
Other setting(s):
1999-2000

About

Abstract

The case is about the corporate care division of the ISS Danmark, a subsidiary of the ISS Group of companies. Until recently, the ISS Group of companies in Denmark prided in projecting itself as the largest cleaning company in the world, even though it had business interests in hospital services, airport services and food and hygiene sectors. The Group is currently engaged in transforming itself to reduce dependence on its traditional business of general cleaning and cleaning related service, to become a knowledge-powered service enterprise, and finally, to achieve a minimum 15% growth in turnover per annum by the year 2002. The major strategy of the group is to form close to 200 specialist companies dedicated to supply specialised services outsourced to them. The case profiles this transformation of the group, spotlights on the ISS Danmark and finally presents two innovative service concepts that the ISS Danmark could offer to the corporate sector if outsourced. These service concepts aim to enhance its range as a supplier of outsourced corporate ''care'' services. The case is targeted at the final year students in full time MBA programme in marketing business and policy and services marketing. It may be more useful to the executive MBA or the short term training programmes for the practising manager also in Europe and in Denmark.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1999-2000

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