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Prize winner
Authors: Robert Plant (University of Miami); David Feeny (University of Oxford); Hamid Mughal (The Open University)
Published in: 2000
Length: 19 pages
Data source: Field research

Abstract

This is the first of a three-case series (600-001-1, 301-177-1 and 307-343-1). This case examines the ultilisation of the information technology (IT) in three crucial areas facing manufacturing organisations. The need for flexibility in production, the need to follow holistic design principals to facilitate flexibility, and the need to understand ones own organisational learning, through knowledge management. The case examines a crucial period of history of Land Rover Vehicles subsequent to their acquisition by BMW in 1994. The young management team is required to develop a brand new vehicle and factory within thirty months. The case examines their quest for mass customisation and the organisation''s innovative strategies to maximise flexibility whilst minimising complexity.
Location:
Size:
DEM60 billion
Other setting(s):
1998

About

Abstract

This is the first of a three-case series (600-001-1, 301-177-1 and 307-343-1). This case examines the ultilisation of the information technology (IT) in three crucial areas facing manufacturing organisations. The need for flexibility in production, the need to follow holistic design principals to facilitate flexibility, and the need to understand ones own organisational learning, through knowledge management. The case examines a crucial period of history of Land Rover Vehicles subsequent to their acquisition by BMW in 1994. The young management team is required to develop a brand new vehicle and factory within thirty months. The case examines their quest for mass customisation and the organisation''s innovative strategies to maximise flexibility whilst minimising complexity.

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Location:
Size:
DEM60 billion
Other setting(s):
1998

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