Product details

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Authors: Jodyanne Kirkwood (University of Otago); Diane Ruwhiu (University of Otago)
Published in: 2000
Length: 10 pages
Data source: Field research

Abstract

This is a case study of Kelly Tarlton''s Antarctic Encounter and Underwater World Aquarium. The aquarium is located in Auckland, New Zealand in an underground disused sewer system. The case outlines the tourism industry in New Zealand, followed by a description of the aquarium''s layout, capacity issues, quality management, supply and demand management and the business environment it operates in. The objectives of the case are for students to apply what they have learnt about managing demand and capacity to an interesting and informative case of an aquarium. The case provides two questions for students to discuss. One concerns an attempt to increasing guest numbers without compounding current queuing problems, and the other question concentrates on increasing capacity, given the current limitations on expansion.
Industry:
Size:
45 employees
Other setting(s):
2000

About

Abstract

This is a case study of Kelly Tarlton''s Antarctic Encounter and Underwater World Aquarium. The aquarium is located in Auckland, New Zealand in an underground disused sewer system. The case outlines the tourism industry in New Zealand, followed by a description of the aquarium''s layout, capacity issues, quality management, supply and demand management and the business environment it operates in. The objectives of the case are for students to apply what they have learnt about managing demand and capacity to an interesting and informative case of an aquarium. The case provides two questions for students to discuss. One concerns an attempt to increasing guest numbers without compounding current queuing problems, and the other question concentrates on increasing capacity, given the current limitations on expansion.

Settings

Industry:
Size:
45 employees
Other setting(s):
2000

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