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This case study provides the basis for an industry analysis of one of the largest retail sectors in the UK. Although historically seen as just a retailer of motor fuels, these retailers have gained a central role in the development of convenience retailing throughout the UK. The case is well placed for illustrating the use of such analytical tools as PEST and Porter Five Forces analyses. The case considers the supply/demand for the products and services and the structure of retail operations. This raises issues both of the benefits of vertical integration and the strategic business positioning for each class of competitor. Whilst it concentrates on just one country in Europe, it provides a basis for comparison with students'' analysis of other geographic markets. The case is structured to give details on: (1) product demand, history and the customer perspective; (2) the supply chain and number of sites; (3) the retail structure and problems of ownership and licensing; (4) pricing history, economics and some of the political issues; and (5) a review of the competitors including site numbers and ownership. The case concludes by raising questions about how different retailers could position themselves for a profitable future in the environment that is emerging.