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Authors: Brian Kettell
Published by: Centre for Islamic Banking and Finance
Published in: 1999

Abstract

The introduction of the euro on 1sr January, 1999, which will inevitably go down as the greatest monetary experiment in history, provokes the question as to what are the attributes that a currency needs to possess for it to succeed? This case addresses these questions and then goes on to examine how the relevant attributes of the US dollar compare with those of the euro. This case is suitable for undergraduate and postgraduate courses with an international finance, international banking or international business component. The themes covered also provide an analytical framework in which multi-national company decision making has to be analysed whether from the point of view of international finance, international marketing or international corporate strategy. It is particularly suitable for business situations where foreign exchange hedging and arbitrage decisions are being discussed.

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Abstract

The introduction of the euro on 1sr January, 1999, which will inevitably go down as the greatest monetary experiment in history, provokes the question as to what are the attributes that a currency needs to possess for it to succeed? This case addresses these questions and then goes on to examine how the relevant attributes of the US dollar compare with those of the euro. This case is suitable for undergraduate and postgraduate courses with an international finance, international banking or international business component. The themes covered also provide an analytical framework in which multi-national company decision making has to be analysed whether from the point of view of international finance, international marketing or international corporate strategy. It is particularly suitable for business situations where foreign exchange hedging and arbitrage decisions are being discussed.

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