Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Version: July 2003
Length: 4 pages
Data source: Published sources
Abstract
This is part of a case series. This collection of five mini cases, to be used in conjunction with each other, is used to address the issues of achieving competitive advantage in a highly competitive, technological and international context. The first case is an introduction and outlines the competitive nature of Formula One and the fact that this is an industry of sophisticated multi-million pound organisations competing at the highest international level. The subsequent cases each focus on a Formula 1 constructor who achieved sustained competitive advantage in a particular period: (B) Ferrari 1975-1977; (C) McLaren 1988-1991; (D) Williams 1992-1994, (E) Ferrari 1999-2002. The four constructor cases are designed to be addressed by different syndicate groups allowing the plenary session to draw out the learning points across the three cases. They are used to illustrate a number of principles relating to the resource based view of strategy, such as: defining sources of competitive advantage; the problems of imitation and appropriation of key resources; and the idiosyncratic and path-dependent nature of sources of advantage.
About
Abstract
This is part of a case series. This collection of five mini cases, to be used in conjunction with each other, is used to address the issues of achieving competitive advantage in a highly competitive, technological and international context. The first case is an introduction and outlines the competitive nature of Formula One and the fact that this is an industry of sophisticated multi-million pound organisations competing at the highest international level. The subsequent cases each focus on a Formula 1 constructor who achieved sustained competitive advantage in a particular period: (B) Ferrari 1975-1977; (C) McLaren 1988-1991; (D) Williams 1992-1994, (E) Ferrari 1999-2002. The four constructor cases are designed to be addressed by different syndicate groups allowing the plenary session to draw out the learning points across the three cases. They are used to illustrate a number of principles relating to the resource based view of strategy, such as: defining sources of competitive advantage; the problems of imitation and appropriation of key resources; and the idiosyncratic and path-dependent nature of sources of advantage.